At age 19, Christian Audigier was called the “king of jeans” by Sportswear International magazine for his creative design work, elaborate parties, and his unprecedented denim museum in Paris. It has been an American rock-and-roll journey for this brand-building powerhouse and now at age 46, Christian Audigier is known the world over as an undeniable, edgy & avant-garde fashion designer, lifestyle brand visionaire, and celebrity.
In January 2005, Audigier rose like a phoenix from the ashes when he decided to publicly announce that he had parted ways with Von Dutch, only to promote the launch of his newest clothing line – Ed Hardy. Inspired by the youth of America, vintage-inspired fashion, Hollywood stardom, and motorcycle and tattoo culture, it is no surprise that Audigier was motivated by the artwork of Ed Hardy, the “godfather of tattoo”, then purchased the rights to his artwork in order to bring tattoo culture into the world of fashion.
Cleverly designed t-shirts, denim, trucker caps, canvas shoes, boots, and accessories reflect Audigier’s own fast-paced lifestyle and passion for colour. Every pieces can be reassemble to create a sexy and sublime, over the top and to the point. Prices ranges from $110 for a gorgeous embellished trucker cap and $152 for a vintage-inspired t-shirt.
Ed Hardy is currently hugely popular in Los Angles, Japan and Korea, and is well sought after by the stardom celebrities like Mariah Carey, Ewan McGregor, Nick Cage, Brad Pitt, Christian Aguilera, Naomi Watts, Missy Elliott, Usher, Paris Hilton and David Beckham. To date, Audigier has signed the Ed Hardy motorcycle manufacturing deal, produced and distributed the collectible Ed Hardy energy drink, debuted his first flagship store in Asia, Singapore.
– Check out the only Ed Hardy store in the whole of Asia at #03-10 The Heeren! www.edhardy.com.sg